Smokefree legislation to bring new customers to pubs
17 April 2007
New research by pub company and brewer, Greene King, predicts Britain will see a new demographic visiting their pubs when England goes smokefree.
The study found that over a third (36%) of women between 45 and 54 currently avoid pubs because of the smoky atmosphere. However, more than half (54%) plan to visit after the ban comes into play and 80% felt the move would make pubs a more appealing place to socialise.
A Greene King spokesman said: "The introduction of the smoking ban looks set to entice a new wave of female customers into pubs across the country with professional women and young families, now keen to visit smokefree pubs to socialise, eat and drink.
Originally published on www.caterersearch.com
